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  • MEDICAL STUDIES »
    • CBS News 60 Minutes Antidepressants and Placebos
    • New Theory of Addiction: Connectedness
    • Thoughts That Kill
    • Study: Can you die of a broken heart?
    • Study: Hypnosis and Hot Flashes
    • Using Hypnosis to Gain More Control Over Your Illness By Lesley Alderman, New York Times
    • More Doctors Going the Alternative Route By Janice Neumann, Special Chicago Tribune
    • Hypnosis Shown To Reduce Symptom of Dementia
    • Doctors, Nurses Often Use Holistic Medicine for Themselves from Science Blog
    • Migraine Costs: Prescription versus Behavioral (hypnosis), From Science Blog
    • Hypnosis, The Mayo Clinic's Reason for its early success
    • Placebos Work - Even Without Deception Harvard Medical School Website
    • Meditation, Placebos, and Virtual Reality - Mind Over Body
    • A Gut Reaction Treat Irritable Bowel Syndrome Naturally by Nataliya Schetchikova PhD
    • Placebos Are Getting More Effective. Drugmakers Are Desperate to Know Why
    • Preoperative suggestion Hypnosis helps healing.
      By William J. Cromie Harvard University Gazette
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      By Michael O'Sullivan
    • Hypnosis & Brain Activity Study
      University of Hull Article
  • MIND, BRAIN & BODY »
    • Study: Attitude Controls Health Science Alert
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    • The Nocebo Effect Brian Reid, The Washington Post
    • The Strange Story of Mister Wright
    • Procrastination from Science Daily
    • TV is Heroin crossed with Hypnosis
    • The Streetlight Effect Discover Magazine by David H. Freedman
    • Hypnosis reaches the parts brain scans and neurosurgery cannot. By Vaughn Bell @ Mind Hacks
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    • Anna Wise Memoriam The Awakened Mind
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  • MEDITATION »
    • Doctors, Nurses Often Use Holistic Medicine for Themselves from Science Blog
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  • HEALTH TIPS »
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  • THEORY HYPNOSIS »
    • Easily hypnotized people can hallucinate colors whenever they want to by Alasdair Wilkins
    • Woman's Stare Reveals Secret to Hypnosis Wayne Parry, Live Science and Msmbc
    • Methods of Ideodynamic Healing in Hypnosis.
      By Ernest L. Rossi and David B Cheek
  • SPORTS HYPNOSIS »
    • Steve Hooker Pole Jumper and Hypnosis
      By Jessica Halloran

For most of us, the "placebo effect" is synonymous with the power of positive thinking; it works because you believe you're taking a real drug. But a new study rattles this assumption.

Researchers at Harvard Medical School's Osher Research Center and Beth Israel Deaconess Medical Center (BIDMC) have found that placebos work even when administered without the seemingly requisite deception.
The study is published December 22 in PLoS ONE.

Placebos -- or dummy pills -- are typically used in clinical trials as controls for potential new medications. Even though they contain no active ingredients, patients often respond to them. In fact, data on placebos is so compelling that many American physicians (one study estimates 50 percent) secretly give placebos to unsuspecting patients.

Because such "deception" is ethically questionable, HMS associate professor of medicine Ted Kaptchuk teamed up with colleagues at BIDMC to explore whether or not the power of placebos can be harnessed honestly and respectfully.

To do this, 80 patients suffering from irritable bowel syndrome (IBS) were divided into two groups: one group, the controls, received no treatment, while the other group received a regimen of placebos -- honestly described as "like sugar pills" -- which they were instructed to take twice daily.

"Not only did we make it absolutely clear that these pills had no active ingredient and were made from inert substances, but we actually had 'placebo' printed on the bottle," says Kaptchuk. "We told the patients that they didn't have to even believe in the placebo effect. Just take the pills."


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